Our olfactory blog 

The fragrance pyramid describes a scent on three levels according to how volatile its materials are. Top notes are perceived first and evaporate quickly, heart notes form the fragrance's personality, and base notes give it depth and staying power.

At Eco.French.Lab, we decode how, in olfactory marketing, the alliance between freshness engineering and the rise of "second skin" milk trends allows brands to transform a climate constraint into a powerful driver of attachment and differentiation.

Hotel ambient scent: why do the world's leading hotels invest in their own scent signature? How can you scent a 500 sqm lobby while preserving indoor air quality? And how can you transform this fragrance into an additional revenue stream? Eco French Lab, an expert in bespoke and eco-responsible scent design, reveals the secrets behind an unforgettable hotel atmosphere through its finest achievements.

The scent of memories: when Christmas awakens the memory of smells. It's Friday. A Friday unlike any other. Something different, almost palpable, is already in the air. Just five days until Christmas, and the festive excitement is slowly beginning to take hold.

Autumn has that little touch of magic. When it arrives, you can feel it without even checking the calendar: the air changes, the light changes… and most of all, the smells.

The smell of bread: a universal olfactory heritage. Who hasn't been transported by the aroma of warm bread, crispy on the outside, soft on the inside? Each variety—from country loaf to golden baguette, from whole-grain bread to brioche—tells a different story through its olfactory nuances.

It’s back-to-school season at EcoFrenchLab: fragrance trends and scent marketing. Every year, September marks a turning point: new collections, sensory innovations, and trends that reshape the way we experience fragrance.

Summer isn’t just a season. It’s a state of mind, a certain light, scents that linger in the air. At Eco.French.Lab, we bottle that feeling: orange blossom at sunset, icy citrus in a midday pause, a fig and blond wood trail that smells like vacation.

Perfumes inspired by love: there are times in life when a simple smell can change everything. A scent, a scent, and suddenly you are transported to another universe. Love has the ability to touch our senses in profound ways, and that of course includes our sense of smell.

The seventh art and the world of perfumery, two seemingly distinct worlds, nevertheless come together in an olfactory and visual dance to create intense and unforgettable emotions.

The scent of spring awakens, your senses too? While the chilly temperatures still remind us of winter, spring is already upon us. The buds are about to bloom, the birds are singing again, and nature is preparing to adorn itself with its most beautiful colours.

Chocolate in perfumery: an irresistible treat in olfactory diffusion. Chocolate, we bite it, we taste it, we savor it... But did you know that it is also whispered in the world of perfumery?

Fall arrives with its warm color palette and fresh air, and with it come the new fragrance trends for back to school. Each year, perfume houses unveil captivating perfumes and olfactory creations that reflect the spirit of the season.

Born in Nancy in 1941, Simone Pheulpin grew up in the Vosges. It is the landscapes of lakes and mountains of this land of textiles that she revisits between the folds of her works and the thousands of pins that support them.

The Cartier Foundation for Contemporary Art unveils Cherry Blossoms, the exceptional new series of paintings by Damien Hirst. … And as much to say that we are far here from the sulphurous creations that we know him, obsessed with death and all that is related to it.

The scent of happiness: why happy people smell different. Our bodies produce different scents when we feel happy or scared. Scientists have studied the scents our bodies produce when we're happy or frightened and show us how these can influence the emotional states of others.

Perfume in the name of love: Fashion in the name of Fragrance / Fragrance in the name of "Peace & Love". As Fashion Week draws the lights to Paris, the catwalks cast a veil of seriousness and solemnity.

Blue like an orange: would a rose have that unique, powdery scent if it were blue? Maybe not ... In the Plos One study, we discovered that indeed, for some individuals, odours are thought of in colours.

Spring under the sign of sensoriality: so awaited, so hoped for, this spring is coming with its share of expectations, hopes and promises of renewal...

Now that the warmer, sunnier months of spring have set in, your winter scent may now feel heady and too warm. Do not panic! Whether you are a woman or a man or looking for a home fragrance, by following these six essential tips, you can find your ideal spring perfume.