Scent in the press
Discover the articles showcasing Eco French Lab's expertise.
Over the years, journalists, industry publications, and leading magazines have highlighted Eco French Lab's expertise in bespoke fragrance creation, scent marketing, and professional fragrance diffusion solutions.
This selection of articles reflects our expertise, from designing unique olfactory signatures to supporting brands, hotels, retail spaces, and businesses in creating memorable sensory experiences. Each publication showcases our commitment to excellence, creativity, and our dedication to developing innovative, high-performance, and responsible scent solutions.
We are proud to share these press features, which reflect the trust placed in Eco French Lab and the recognition of our expertise in the world of perfumery and olfactory branding.
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Let's Talk About Perfumery & Scent Marketing
Are you a journalist, editor, content creator, podcast host, or media representative?
The Eco French Lab team is available to share its expertise in bespoke fragrance creation, scent marketing, olfactory branding, fragrance diffusion, industry trends, and the future of more responsible perfumery.
We regularly contribute to interviews, feature articles, podcasts, conferences, webinars, and expert commentary for both trade and consumer media.
For interview requests or press inquiries, contact us at:
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Your brand has its own signature scent.
The renowned French business magazine Challenges featured Eco French Lab, highlighting our expertise in scent marketing and bespoke ambient fragrance creation.
The article showcases our ability to design exclusive olfactory signatures that strengthen brand identity, enhance the customer experience, and create lasting emotional connections with consumers.
This recognition reflects our commitment to making fragrance a powerful strategic asset for businesses.
When brand identity becomes a scent.
Madame Figaro Provence highlights Eco French Lab's expertise in creating bespoke olfactory signatures. The article showcases our innovative approach, combining scent marketing with insights from neuroscience.
By harnessing the power of scent—our most instinctive sense—it explains how we help brands engage the limbic system, transform their values into meaningful emotions, and create lasting memories that strengthen customer connections.
Elevating the welcome through bespoke scent creation
The leading publication for the luxury hospitality industry, Le Journal des Palaces, features Eco French Lab's expertise in ambient fragrance creation.
In this article, we share the key elements of a successful scent marketing strategy for hotels. From the reception area to the comfort of guest rooms, discover how our bespoke approach enhances the guest experience while reinforcing the unique identity of the world's most prestigious hospitality brands.
When interior design meets olfactory excellence
The prestigious international luxury magazine Luxuo highlights the perfect harmony between interior architecture and Eco French Lab's fragrance expertise.
The article showcases how our bespoke olfactory creations enhance exceptional spaces, transforming scent into an invisible design element. It recognizes our ability to create a truly "invisible decoration," where refined interiors and haute perfumery come together to awaken the senses and deliver an unforgettable sensory experience.
Scent: The New strategic asset for brands and retail
The renowned magazine Osmoz, a leading reference in the world of perfumery, features an in-depth article on the rise of sensory marketing.
The publication highlights Eco French Lab's approach and our ability to transform the customer experience through bespoke fragrance creations. A wonderful recognition of our expertise from one of the fragrance industry's most respected voices.
French expertise serving the customer experience
E-Relation Client, a leading publication dedicated to customer experience, explores how Eco French Lab is transforming in-store and workplace experiences through the power of scent.
The article highlights our French craftsmanship, developed in collaboration with master perfumers from Grasse, as well as our commitment to eco-responsible fragrance solutions. It explains how a bespoke scent marketing strategy, designed to evoke emotion, can enhance customer satisfaction, strengthen brand loyalty, and drive business performance.
Unlocking the power of scent marketing
The online magazine Portices.fr features an exclusive interview with Eco French Lab founders Anne-Marie Spencer and Pierrine Miclo Rayssiguier.
The article explores how scent marketing, through eco-responsible bespoke fragrances, can transform the customer experience. It highlights our work with spas, hotels, retail stores, and businesses, showcasing our ability to support clients at every stage—from fragrance creation to implementation—to increase sales, create memorable experiences, and build distinctive, lasting brand identities.
Creating a memorable scent surprise to delight your customers
The business magazine Dynamique Entreprendre highlights the importance of adapting a brand's olfactory identity to key moments throughout the year.
In its feature dedicated to the back-to-business season, the publication explains how ambient fragrance has become a powerful asset for the hospitality industry. The article also showcases Eco French Lab's expertise in helping hotels create bespoke seasonal scent experiences that deliver warm, memorable welcomes while strengthening guest loyalty.
Scent marketing: Elevating your brand strategy
The professional publication RJCE dedicated a feature to the benefits and growing impact of scent marketing.
The article highlights Eco French Lab's expertise in helping businesses develop a distinctive sensory identity through bespoke fragrance solutions. It explores how a custom olfactory signature enables brands to stand out from the competition, elevate the customer experience, and build stronger, long-lasting emotional connections with their audience.
Behind the scenes of scent marketing
The investigative and documentary platform Les Docus offers an insightful analysis of the mechanisms behind scent marketing.
The article explores the science of olfactory memory and its influence on human behavior. It also highlights Eco French Lab's scientific and neurosensory approach, which leverages these mechanisms to create highly effective ambient fragrance signatures for businesses and professional environments.
How scent marketing is revolutionizing real estate
The business publication Just Business explores how scent marketing is reshaping the real estate industry by creating memorable, emotion-driven customer experiences.
The article highlights Eco French Lab's expertise in designing bespoke olfactory signatures that enhance property viewings, reinforce brand identity, and create an immediate emotional connection with prospective buyers. It showcases how fragrance has become a strategic tool for real estate professionals looking to stand out, elevate the customer journey, and leave a lasting impression.
Olfactory branding: A lasting competitive advantage
The professional publication B2B Infos highlights the strategic role of olfactory branding as a powerful driver of brand differentiation and business performance.
The article showcases Eco French Lab's expertise in creating bespoke olfactory signatures, designed to translate a brand's identity into a unique sensory experience. It explains how a consistent scent strategy strengthens brand awareness, increases customer engagement, and drives sales by creating lasting emotional connections with consumers.
Fragrance at the heart of business
The professional publication Marketing Life highlights the importance of ambient scenting in professional environments and its impact on both the customer and employee experience.
The article showcases Eco French Lab's expertise in creating bespoke ambient fragrances and professional fragrance diffusion solutions tailored to offices, hotels, retail spaces, and public venues. It explains how a personalized scent strategy can strengthen a company's brand identity, enhance workplace well-being, and leave a lasting impression on visitors.
When fragrance brings the magic of christmas to life
The international lifestyle publication Essential Magazine highlights Eco French Lab's expertise in a feature exploring the evocative power of Christmas fragrances.
Written by Daphné Chaouat, Fragrance Consultant at Eco French Lab, the article explores how scent awakens memories, emotions, and traditions. It showcases our vision of scent marketing, where every fragrance is designed to create a meaningful emotional connection between a brand, a hotel, or a special event and its audience. A beautiful illustration of our expertise in transforming fragrance into an unforgettable sensory experience.