Can an olfactory signature be extended across other formats (candles, sprays)?

Yes, this is what we call the 360° strategy. Once your olfactory logo has been created, we can extend it into premium branded products: personalized scented candles, room sprays, ceramics, or even gift sets. This allows your clients to take your brand’s identity home with them, thus extending the customer experience long after their visit.

How does olfactory marketing influence in-store purchasing behavior?

Olfactory marketing acts directly on the limbic system, the center of emotions. A carefully chosen fragrance can reduce perceived stress, enhance the perceived quality of products, and boost impulse purchases by 15% to 20%. By creating an atmosphere that aligns with your brand image, you transform a simple purchase into a memorable, immersive experience.

What is olfactory marketing, and how can it benefit my business?

Olfactory marketing is a strategy that uses fragrances to create a unique sensory experience. It can strengthen your brand identity, foster customer loyalty, and boost sales by creating a memorable atmosphere.

Eco French Lab - Olfactory Marketing | Architect of scented collections

Eco-Responsible Scent Marketing

French Artisanal Savoir-Faire

Eco.French.Lab transforms your brand environments through bespoke fragrances, personalized collections, and expertly mastered professional diffusion.

A project ? Be called back

81%

of global consumers say they have been “positively affected” by in-store scent diffusion

(Study: Walnut Unlimited for Mood Media 2015)

How does scent marketing benefit your business?

Increase your sales

Improve the attractiveness of your brand

Promote well-being in your premises

Build customer loyalty with scented gifts

Talk to an expert

Our expertise

SCENT SELLS
perfume sells

Scent increases customer dwell time by 20% and boosts purchase intent in retail and hospitality environments (Source: Journal of Retailing, 2013)

Fragrance completes your brand identity – Like design, lighting and music, strategic scent diffusion shapes space character and creates memorable customer experiences

Well-designed ambient scents improve brand perception by 30% and trigger positive emotional associations that drive loyalty (Source: Nielsen, 2023)

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Our 3 services in scent marketing

Re-enchanting the customer experience with perfume.

3 pillars of services adapted to each of our clients, each universe, each problem.

OLFACTORY DESIGN

It all starts with the scent

Create your scent

DIFFUSION SYSTEMS

The best of technology suitable for all surfaces

Quote in 24 hours

SCENTED PRODUCTS

Candles, sprays, cosmetics and other scented creations

The collections

What is scent marketing?

Fully tailor-made

100% HEALTHY FOR US AND FOR THE PLANET

At ECO.FRENCH.LAB, we go to the essentials and have excluded all ingredients known to be harmful to the health and for the planet. The choice, the quality and origin of our raw materials are essential in the process of manufacturing our perfumes and your olfactory identity. All our products are subject to rigorous rules with aQuality Control carried out at each stage of the manufacturing process of your olfactory ambiance.

Towards natural olfactory marketing

Made in France

Favoring French and local companies has several advantages:

Optimised routing in EU countries

Minimised carbon footprint

Support for small businesses on a human scale

Cost containment

Our engagements

Our customer references

They trust us: Nouvelles Galeries, Galeries Lafayette group, Chloé, Richemont group, 5-star Hotel La Ponche St-Tropez, Cap d'Antibes Beach Club, Hotel Monsieur George, Hotel Hana, 4-star Hotel La Folie Barbizon, Monsieur Aristide, Hotel des Académies et des Arts, Les Demeures de Varennes, Caravane, Barnes Immobilier, Terre Ugo...

Our projects

Customers looking for quality, innovation and CSR commitment

Various sectors of activity

Services and solutions adapted to all sizes of business

“Today we have a perfume that looks like us and that everyone appreciates.

It is a unifying element for the company and the candles have greatly pleased the employees. »

Laurence A.

Case study

A project,
a question about scent marketing ?

be called back

Who are we ?

Eco.French.Lab

Recognized expertise in the world of perfume

Eco.French.Lab brings together a team of expert perfumers trained at the most prestigious French perfume houses: Givaudan, Mane, Robertet, Symrise, and Firmenich . This expertise, honed between Paris and Grasse , allows us to create bespoke olfactory signatures that transform the customer experience in your professional spaces.

Our approach: combining creativity and responsibility

We champion a committed and responsible vision of luxury fragrance marketing. Each ambient fragrance diffusion project is designed according to three principles: formulations using the finest quality raw materials, Made in France, and a measurable positive impact on the well-being and brand image of our clients.

Proven olfactory marketing solutions

Our professional diffusion systems and collections of ambient fragrances transform hotels , boutiques , offices , and healthcare spaces into memorable environments. We bring to life innovative sensory branding projects that strengthen your brand identity and enhance customer satisfaction.

A team dedicated to its clients

The Eco.French.Lab adventure is above all a human story. Trained at L'Oréal and Estée Lauder, our team supports you from A to Z : from the creative brief to the creation of your olfactory signature, to the installation and maintenance of your diffusion systems.

The team