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Olfactory Marketing:
the benefits for Real Estate
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FALLING FOR
A PLACE
Smell is a powerful sense that is directly linked to the brain's limbic system, which is responsible for emotions and memory. By diffusing a pleasant scent throughout a property for sale, you can create a positive, welcoming ambiance that will make potential buyers feel good.
Indeed, 80% of the information we perceive comes from smell.
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ATTRACTIVE
Scent marketing can be used to mask unpleasant odors and highlight the positive features of a property. For example, you can diffuse a fresh, clean scent to make it feel like a new home, or a warm, inviting scent to create a more cozy ambiance.
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SALES
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75% of purchasing decisions are influenced by smell.
Impact on real estate sales:
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30% increase in the number of visits after diffusing a perfume.
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20% reduction in property sales time.
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10% increase in the sale price of properties.
Choosing the right fragrance diffusers for your real estate agency
Our commercial-grade diffusers seamlessly integrate into every space: reception areas, negotiation rooms, and open-plan offices. Programmable and connected via Bluetooth/WiFi, they deliver your signature scent discreetly and autonomously. We provide full installation, team training, and ongoing maintenance to ensure an exceptional experience for clients and colleagues alike.
Intelligent professional fragrance diffusers: compact format, premium design, Bluetooth and WiFi connectivity for automated management of your signature scent.
From 10 to 40m² (100-430 sq ft): Aerom Plug
From 40 to 70m² (430-750 sq ft): Zen Tower
Benefit from a month without commitment to test the olfactory diffusion at home.
Professional fragrance diffusers for large volumes: powerful and uniform diffusion, intelligent Bluetooth/WiFi control, ideal for hotel lobbies, entrance halls and retail spaces.
Up to 200m² (2,150 sq ft):
Extra-large spaces:
Dry diffusion technology:
Scent your real estate properties prior to viewings
Re-enchant real estate visits with scent diffusion
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Scalable solutions for every property type: Whether it's a 50m² flat, detached house, or multi-unit development, EcoFrenchLab provides fragrances and diffusion systems calibrated for each property category and space volume. Discreet, professional scenting that elevates property presentation.
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Scents that drive emotional engagement and sales: Scientifically crafted fragrances that enhance buyer experience, establish warmth and welcome, and spark the emotional resonance that converts viewings into offers.
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Elevate property value and build client loyalty: Amplify listing attractiveness and set your agency apart with a professional scent signature that embodies your brand positioning and instills buyer confidence from first impression.
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IFRA-certified natural fragrances for property marketing: Sustainable, wellness-focused, economical solutions that make listings more compelling and transform viewings into memorable experiences. Proudly French-made by perfumers trained at Givaudan, Firmenich, Mane, and Robertet.
scented gifts
for your customers
Elevate your olfactory signature through luxury corporate gifting
Bespoke scented candles, ambient sprays, fragrance mists, and reed diffusers.
Your signature scent follows clients throughout their journeyfrom first viewing to closing day. Fully branded packaging tailored to your agency: custom logo, colors, and premium gift boxes.
Natural French-made formulations, IFRA certified.
A memorable experience that turns clients into brand advocates for your real estate business.
Easy programming
On-site maintenance service
Customer satisfaction
Eco-responsible solutions
