Our olfactory blog 

To rebuild empathy, retain a demanding patient base, and highlight their advisory role, pharmacy owners are seizing the most powerful and invisible weapon in retail: sensory and olfactory marketing.

Olfactory marketing in dental practices: inspire serenity. Let's face it: few people go to the dentist with a smile on their face. Stress, medical odors, silent waiting rooms... What if we changed the situation?

The power of smell: memory, health and sensory marketing. We often tend to underestimate the sense of smell, relegating it to the rank of a simple sensor of good smells and bad smells. But did you know that it plays a much more important role in our lives?

The olfatheque in nursing homes is a tool of olfactory therapy: it offers residents familiar smells, alongside a fragrance diffuser, to stimulate the sense of smell and awaken memories. It is not a medical treatment, but a well-being tool.

Ready for olfactory therapy? Extension of oneself, business card for the attention of others, perfume can also be a real driver of well-being. And if our new coach, we had it in the skin? Choosing your first perfume, alone, without parental prescription, is not an anecdotal act.