Our olfactory blog 

Luxury is no longer bought, it is felt: olfactory marketing in the era of demanding young consumers. For a long time, luxury was synonymous with rarity, possession, and status. Today, the rules of the game have changed. For younger generations, luxury is no longer simply what you buy.

What if spring and the diffusion of scents boosted your productivity at the office? The sun is back, the birds are singing, the days are getting longer... but at the office, motivation sometimes struggles. What if one of the keys to concentration and well-being was in the air you breathe?

The perfume; remedy for bad mood: are you counting the days until spring and want to drop your boots for beach flip flops? If you're in high spirits (and socks far from your nose), we have good news for you: smells act on our brain to give us positive sensations and emotions!

Perfume and fashion, perfume in the name of love: Fashion in the name of Fragrance / Fragrance in the name of "Peace & Love". As Fashion Week draws the lights to Paris, the catwalks cast a veil of seriousness and solemnity.

A chocolate fragrance: who says Easter obviously says chocolate... And what better than to make you discover perfumes with gourmet notes during a fun and instructive egg hunt, discover the history and architecture of this generous note.

Perfumes and productivity: it works! Well-being and productivity at work result from several factors: the attractiveness of the position, the reputation of the company, the relationship with colleagues, but also the work environment.

May 1 is not only Labor Day, it is also an opportunity to offer your loved ones a lucky charm: lily of the valley. A fragile flower no taller than thirty centimeters, lily of the valley is a poetic and surprisingly powerful plant.

Jaeger-LeCoultre: scented mocktails! Verbena, juniper berries, geranium hydrosol, cold-infused apple juice, saffron-infused honey, thyme from the Vallée de Joux... so many scents and flavors to make Sun Infinity, Moon Exilir, Cosmo Blues, Valley of Wonders, Sweet Ruby...