Olfactory marketing: what if we wrapped ourselves in the smell of snow?
Read the article in French : post/odeur-de-la-neige
Imagine...Close your eyes and breathe deeply. Do you smell this invigorating freshness, this pure and immaculate scent? It's the smell of snow, a captivating scent that instantly transports us into a magical winter world.
What if we told you that it is possible to capture this magical essence of snow and use it to captivate your customers?
Winter sets in and its white coat covers the landscape. Winter sets in and its white coat covers the landscape. A magical spectacle that awakens our senses and transports us to a dream world. But did you know that the unique smell of snow can also be a great marketing tool?
This is where scent marketing comes in, a powerful tool that allows you to create a unique and memorable sensory experience.
By diffusing a subtle fragrance evoking snow, you:
Attract attention: The smell of snow is unique and recognizable. It’s a real customer magnet!
Spark positive emotions: Who doesn’t have happy memories related to snow? This smell brings to mind snowball fights, sledding and relaxing moments by the fire.
Boost brand recall: Smell is a powerful sense that creates lasting memories. By associating your brand with the captivating smell of snow, you ensure that it remains engraved in the memory of your customers.
Olfactory marketing, a captivating sensory experience
Scent marketing harnesses the power of smells to influence customer behavior and emotions. By diffusing a subtle fragrance evoking snow in your point of sale or on your products, you create a unique and memorable sensory experience.
But that's not all !
Develop a range of “Snow” scented products
To enhance the customer experience and strengthen your brand image, offer a range of products scented with the scent of snow. Scented candles, essential oil diffusers, soaps and shower gels, room fragrances... the possibilities are endless!
Get inspired by big brands
Many well-known brands have already successfully integrated olfactory marketing into their strategy. This is the case, for example, of:
Starbucks which diffuses the smell of coffee in its stores to create a warm and welcoming atmosphere.
Abercrombie & Fitch which uses a woody fragrance to give its stores a masculine and elegant image.
Disneyland which diffuses different smells in each area of the park to immerse visitors in the world of each attraction.
Tips for a successful scent marketing strategy
Choose a quality fragrance: The smell should be pleasant and subtle, in no way overpowering.
Diffuse the fragrance evenly: The fragrance must be present throughout your point of sale or on your products.
Adapt the fragrance to your brand image: The smell must be consistent with the values and universe of your brand.
So, are you ready to melt your customers with the smell of snow?
Do not hesitate to contact us to discuss your project and create a tailor-made olfactory marketing strategy.
Anne-Marie Spencer
Read the article in French : post/odeur-de-la-neige