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Luxury is no longer bought, it is felt: olfactory marketing in the era of demanding young consumers
For a long time, luxury was synonymous with rarity, possession, and status. Today, the rules of the game have changed. For younger...
What if spring and the diffusion of scents boosted your productivity at the office?
The sun is back, the birds are singing, the days are getting longer... but at the office, motivation sometimes struggles. What if one of...
Ready to melt your customers with the smell of snow?
Olfactory marketing: what if we wrapped ourselves in the smell of snow? Read the article in French : post/odeur-de-la-neige...
A chocolate fragrance
Who says Easter obviously says chocolate... And what better than to make you discover perfumes with gourmet notes during a fun and...
Perfumes and productivity: it works!
Well-being and productivity at work result from several factors: the attractiveness of the position, the reputation of the company, the...
Jaeger-LeCoultre : Scented mocktails!
Jaeger-LeCoultre : Mocktails parfumés! Un formidable moyen de retranscrire l'ADN d'une maison en expérience parfumée et gastronomique
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