Olfactory Marketing

HOW TO CREATE A SUCCESSFUL OLFACTORY IDENTITY

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89%

of people believe that fragrances can have a beneficial effect on their well-being

The keys to an effective scent marketing strategy

Match the values of the brand, the place, the company

Be true to target customers

Telling a coherent and unique story

Enrich the customer and user experience

10 questions / 10 answers
on scent marketing

What is an olfactory
identity?

When we talk about olfactory identity, we are talking about an olfactory signature or even an olfactory logo because it is indeed creating a custom scent for our clients.

Diffusing a pleasant, discreet and quality scent is not enough.

When a brand integrates the olfactory dimension in its brand identity, it creates a unity in the experience of its consumers.

Thus, for example, she will be able to diffuse its fragrance in all the brand environment: web parcels , retail, and even create a collection of scented products.

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Scent marketing: an effective strategy to stimulate the senses and increase sales

an effective strategy to stimulate the senses and increase sales

The definition of scent marketing states that it is a marketing technique that uses smells to stimulate the senses and increase sales. It helps businesses create a memorable experience for their customers and stand out from the competition. In this article, we will explain to you what scent marketing is, how it can be implemented, as well as its advantages and disadvantages.

1. What is scent marketing?

Scent marketing is a marketing strategy that uses smells to stimulate the senses and increase sales. It involves creating an olfactory atmosphere in a given environment, such as a store, a hotel, a spa, a restaurant or an office. This olfactory atmosphere is designed to be in harmony with the company's brand image and to arouse positive emotions in customers.

2. How to implement an olfactory marketing strategy?

Implementing an olfactory marketing strategy requires the intervention of a perfume expert. The latter works closely with the company to understand its brand image, values and objectives. He then creates a fragrance that represents the company and can be used in various environments. The diffusion of this fragrance can be done via room diffusers, scented candles, sprays or scented sachets.

3. What are the advantages of scent marketing?

4. What are the disadvantages of scent marketing?

Scent marketing also has some disadvantages. First of all, certain smells can be unpleasant for some customers and can scare them away. Additionally, excessive fragrance diffusion can be irritating to customers and employees. Finally, creating a unique fragrance can be expensive and may not be accessible to all businesses. Scent marketing is an effective marketing strategy to stimulate customers' senses and increase sales. It helps create a memorable experience for customers and strengthens the company's brand image. However, it is important to be careful not to use unpleasant scents or excessively diffuse the fragrance.

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OUR PRACTICAL ADVICE FOR CHOOSING AND USING PERFUMES IN A PROFESSIONAL ENVIRONMENT.

Scent is an often overlooked element in the business environment, but it can have a significant impact on customer experience and employee productivity.

How to choose the right perfume for your business?

The choice of perfume for your business will depend on the brand image you want to convey and the objective you want to achieve. For example, if you want to create a relaxing ambiance in your spa or beauty salon, you can opt for floral or soothing scents. If you want to stimulate creativity in your advertising agency, you can choose more stimulating scents like mint or lavender. It is important to keep in mind that odors are subjective and can be perceived differently by individuals.

How to use perfumes in business?

There are several ways to use fragrances in business, depending on your goals and the preferences of your customers and employees. Room diffusers are a popular option for creating olfactory ambiance in a room. Scented candles, sprays or other scented products can also be used and become wonderful corporate gifts. It is important to ensure that the diffusion is adapted to the space and preferences of the individuals, to avoid any irritation or discomfort.

How can perfume impact your business?

Using perfumes in business can have advantages and disadvantages. On one hand, it can help create a relaxing or stimulating ambiance for customers and employees, which can improve their experience and productivity. On the other hand, some odors may be perceived as unpleasant or too strong, which can negatively impact customer experience and employee mood.

Practical advice for using perfumes in business

Call on experts in scent marketing for businesses
Choose a fragrance that suits your brand image and your goals.
Diffuse the fragrance moderately, avoiding excessive or strong diffusion.
Avoid unpleasant or strong odors that could irritate customers and employees.
Regularly evaluate the impact of scent on customer experience and employee productivity.

Scent can have a significant impact on customer experience and business productivity. The choice and use of perfumes must be done carefully, ensuring that the fragrance is in harmony with the brand image and objectives.