Read the article in French : post/les-femmes-et-l-art-du-marketing-olfactif
It's International Women's Day! An opportunity to celebrate women, their achievements and their strength in all areas and to highlight the deep connection between women and smell.
The nose, a feminine lethal weapon?
Did you know that women have a more developed sense of smell than men? Women have on average 40% more olfactory neurones than men in the olfactory bulb, the area of the brain responsible for processing odours. A significant asset that allows them to better perceive olfactory nuances and take advantage of them. Perfume then becomes a tool for personal expression, a way to feel confident and assertive.
Memories and emotions
Smell is closely linked to memory. A simple smell can transport us to the past and revive forgotten memories. For women, smells can be particularly emotionally charged. A perfume can evoke a first love, a distant journey or a moment of intense happiness.
Women and perfumery: a shared history
The perfume industry has long been dominated by men. But women are gaining more and more ground and bringing their unique touch.
Pioneers
Germaine Cellier, Coco Chanel, Estée Lauder... These daring women paved the way for others in the world of perfume. They have created iconic fragrances that have left their mark on history and revolutionised the industry.
Influential women today
Annick Goutal: An essential figure in French perfumery, she founded her own house in 1980. Her elegant and refined creations are often inspired by her childhood memories and her passion for nature. Among his most famous perfumes, we can cite "Eau d'Hadrien", "Passion" and "Un Matin d'Orage".
Christine Nagel: Official perfumer of the house of Hermès since 2016, she is known for her minimalist and modern approach to perfumery. His creations, both complex and aerial, explore rare and unusual raw materials. Among its most notable perfumes are "Twilly d'Hermès", "Eau de Neroli Doré" and "Galop d'Hermès".
Calice Becker: Renowned independent perfumer, she has collaborated with major perfume houses such as Dior, Givenchy and Yves Saint Laurent. His creations, bold and sensual, shake up the codes of traditional perfumery. Among its most emblematic perfumes, we can cite "J'adore" by Dior, "Organza" by Givenchy and "Black Opium" by Yves Saint Laurent.
Beyond these examples, many other talented women are contributing to the growth of the perfume industry. Among them, we can cite:
Cécile Matton: Nose at Firmenich, she created popular perfumes like “Alien” by Mugler and “La Vie est Belle” by Lancôme.
Sophie Labbé: Independent perfumer, she is known for her natural and eco-responsible fragrances.
Daphné Bugey: A talented young perfumer, she won the “L’Osmothèque” international perfume prize in 2020.
These influential women explore new trends, innovate and create perfumes that make us dream. They use their talent and creativity to push the boundaries of perfumery and offer ever more original and surprising fragrances.
Olfactory marketing: a new dimension
Scent marketing uses the power of smells to reinforce customer emotions and behaviours. This innovative technique is used in many areas, from retail to hospitality and events.
EcoFrenchLab: the pioneer of natural olfactory marketing
Driven by the belief that smells can positively influence emotions and behaviours, Pierrine Miclo and Anne-Marie Spencer founded EcoFrenchLab to offer businesses and brands a unique way to connect with their customers and create a memorable experience.
"We are distinguished by our commitment to the use of natural and sustainable ingredients. EcoFrenchLab works with local and ethical suppliers to guarantee the quality and traceability of its products."
The perfect alliance
Olfactory marketing and the world of perfume offer women new opportunities to express their creativity and talent.
Tribute to these inspiring women
Nathalie Feisthauer, Karine Boudot, Isabelle Ferrand... and so many others! They are all examples of success in a field long dominated by men.
So, ladies, don’t hesitate to assert your olfactory power! Wear the perfume that suits you, explore new fragrances and be inspired by the women who rock the world of perfume.
On this special day, let's celebrate the strength, creativity and talent of women.
Women's olfactory power is a valuable asset that can be used in various fields, from scent marketing to perfume creation. On this International Women's Day, let's celebrate the women who contribute to the development of this fascinating and inspiring world.
Anne-Marie Spencer
Read the article in French : post/les-femmes-et-l-art-du-marketing-olfactif