What if we could recognize a brand just by its scent?

Olfactory marketing, a new weapon for brands and hotels with Eco.French.Lab.

We all know the logo, the slogan that sticks in our heads, or the jingle we hum without realizing it. But today, brands are playing a new card: scent. Yes, an olfactory logo, a fragrant signature that becomes as iconic as a visual or a piece of music.

So, tomorrow, will we recognize a brand or a hotel just by closing our eyes and inhaling? It's more than a trend; it's a real movement.

Why bet on the nose?

We've rediscovered the importance of smell with Covid, when some have temporarily lost this sense. Frustrating, isn't it? This absence has revealed the extent to which smells shape our daily lives.

Science proves it: humans can distinguish up to 1,000 billion odors (and not just 10,000, as previously believed). And unlike sight or hearing, smell connects directly to the brain's sense of emotion and memory. As a result, a scent has the power to bring back a memory in the blink of an eye.

« The sense of smell is closely linked to areas of the brain associated with emotions […] but also to those of memory.”— Annick Le Guérer, anthropologist

Retail: when a good scent boosts sales

The figures speak for themselves: a BVA study showed that adding a scented ambiance to a store like Conforama increased impulse purchases by 38%. Not bad for an invisible detail.

Another example: according to Mood Media, 75% of consumers' emotions are mediated by smell, and 1 in 3 customers stay longer in a scented store. What does that mean? More time spent, more likely to buy.

Hospitality: the welcome that remains in the memory

In hotels, the experience begins long before you set down your suitcase. The Marriott diffuses its signature fragrance throughout its lobbies: a cozy atmosphere is guaranteed, and guests stay 20% longer in common areas.

In Paris, the Les Bains hotel has created a unique olfactory identity to impress its visitors from the very beginning. This fragrance becomes an invisible calling card, yet one that is etched in the memory.

Eco.French.Lab: the sustainable and creative touch

Amidst all this, Eco.French.Lab brings a real twist: creating custom olfactory signatures, while keeping the essentials in mind—respect for the planet and health. These fragrances are natural, responsible, and designed as a true sensory branding tool. Our promise?

1. Unique scents that reflect each brand's DNA,

2. scientific expertise to validate their impact, and

3. an eco-responsible commitment to ensure marketing and sustainability go hand in hand.

And tomorrow ?

In a market saturated with images and sounds, scent is becoming a new playground for brands. The future of branding will be as much about the nose as the eyes. And thanks to our team at Eco.French.Lab, it's not just about smelling good, but about creating a lasting and recognizable olfactory identity.

Honestly, we bet we'll be able to recognize our favorite hotel or boutique just by smell? And that couldn't be more immersive.

Anne-Marie Spencer

www.ecofrenchlab.com

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