Our olfactory blog 

Luxury is no longer bought, it is felt: olfactory marketing in the era of demanding young consumers. For a long time, luxury was synonymous with rarity, possession, and status. Today, the rules of the game have changed. For younger generations, luxury is no longer simply what you buy.

The perfume; remedy for bad mood: are you counting the days until spring and want to drop your boots for beach flip flops? If you're in high spirits (and socks far from your nose), we have good news for you: smells act on our brain to give us positive sensations and emotions!

Perfume and fashion, perfume in the name of love: Fashion in the name of Fragrance / Fragrance in the name of "Peace & Love". As Fashion Week draws the lights to Paris, the catwalks cast a veil of seriousness and solemnity.

Jaeger-LeCoultre: scented mocktails! Verbena, juniper berries, geranium hydrosol, cold-infused apple juice, saffron-infused honey, thyme from the Vallée de Joux... so many scents and flavors to make Sun Infinity, Moon Exilir, Cosmo Blues, Valley of Wonders, Sweet Ruby...