Our olfactory blog 

Luxury is no longer bought, it is felt: olfactory marketing in the era of demanding young consumers. For a long time, luxury was synonymous with rarity, possession, and status. Today, the rules of the game have changed. For younger generations, luxury is no longer simply what you buy.

Imagine...Close your eyes and breathe deeply. Do you smell this invigorating freshness, this pure and immaculate scent? It's the smell of snow, a captivating scent that instantly transports us into a magical winter world.

Jaeger-LeCoultre: scented mocktails! Verbena, juniper berries, geranium hydrosol, cold-infused apple juice, saffron-infused honey, thyme from the Vallée de Joux... so many scents and flavors to make Sun Infinity, Moon Exilir, Cosmo Blues, Valley of Wonders, Sweet Ruby...