In a video published last September, Meghan Markle appeared in her living room, with carefully studied decoration, and if we looked closer, we saw behind her a scented candle signed Diptyque with the scent of tuberose. A brand much appreciated by the Duchess of Sussex who had already chosen it to perfume the aisles of the church during her marriage to Prince Harry...
So where is the scented candle today?
"Lighting a candle is my 5 p.m. cocktail party when I'm teleworking! ". Manon, a young lawyer who devours her files from her Parisian studio, finds in the scented candle the means to take a break, to recharge her brain with a nice olfactory shoot!
The pandemic first and the home office now are effectively boosting the market for scented candles, which is constantly renewing. The models are more and more design, the quality of the perfumes is required without compromise by the amateurs, the Made in France is in the spotlight and the candles are now staged in the interiors and shared via social networks. The popularity of #candles shows how much the candle is chosen for the quality of its fragrance but also for the image it conveys through its visuals, its colors, its universe, its values, its history.
Instagram and candles
If there is one place where brands can express their differences by creating an atmosphere that makes them unique in the eyes of their customers, it is on the famous social network. When Cire Trudon draws on its heritage by asserting the codes of French luxury, Fornasetti translates its Italian impertinence into its publications, where Baobab Collection bets everything on the design of its candles, which are renewed with the seasons.
Scented candles and French luxury
It is therefore not surprising that French luxury houses are also choosing the scented candle as a new territory of expression. “Following the pandemic, we refocused on ourselves and our home, with the idea of ​​giving an identity to our interior. This is also part of this new holistic idea of ​​'in and out' beauty. says Magali Farion, director of beauty purchasing for the Galeries Lafayette group. Dior, Louis Vuitton, Cartier, Guerlain, Céline, ... the scented candle allows as many people as possible to access luxury and bring it into their living room.
The candle, the undisputed star of tomorrow's interiors
When the perfume is revealed by the light of a candle, it is elegance that invites itself into a home. At Eco.French.Lab, we collaborate with the best craftsmen to make custom-made scented candles for our customers in the purest respect of French tradition and by breathing a breath of modernity and innovation into them.
Contact us for your future projects and let the trail of a scented candle carry you away!