"Business or leisure?" You have probably heard this many times!
The end of 100% face-to-face and the rise of telework have highlighted a new trend in the hotel industry: “bleasure”, a contraction of “business” (business) and “pleasure” (pleasure). This movement is symptomatic of a change in our relationship to work: we want more flexibility and more mobility, especially since the Covid.
So today's businessmen/women combine professional travel and leisure, particularly among young working people, but not only... It's not a question of exploring the city after a day's work, but of booking a few extra days to combine business with pleasure. If you have to go to a beautiful destination for professional reasons, why not take the time to enjoy it?
The need for openness to the world
Millennials represent a rapidly growing proportion of the working population, which is revealing new trends in travel. Hoteliers must reconcile the expectations of this new generation of business travelers while supporting the transformation and renovation of spaces that are more ecological, more inclusive and more open to the external environment of their establishments.
The human need
Service, and therefore people, remains the spearhead of the hotel industry. The hotel staff is the one through whom the link is created. The customer of tomorrow will go to a responsible hotelier, who integrates the principles of circular economy, energy reduction, compost, recycling... with whom sharing values will be key.
The need for conviviality
The hotel must now adapt to new trends in terms of well-being, personalization, and the need for experience of its customers. To attract a local clientele, for example, the hotelier must be able to transform itself, for an evening, into a concert or exhibition hall, so as not to be just a place of accommodation.
The need for technology
Being able to work easily, quickly from your bedroom is an absolutely essential prerequisite. 93% of business travellers prefer establishments that offer the latest technologies: workspaces equipped with the necessary equipment to work efficiently but also a strong and reliable Wi-Fi connection for all better connections, including private ones.
The need for emotions
The sensory experience is a strategy perfectly in tune with the new needs of travellers. The more you tap into the senses, the more customers feel connected to you. The more they feel at home, the more they will want to come back.
Why is perfume at the heart of emotions?
Who has never felt an intense pleasure in recognizing in the street, on a path, a perfume that brought back the memory of a place, a delicacy, a loved one? Using senses such as smell in particular brings a new dimension to the experience of the traveler when he enters a hotel because it immerses him in the memory of pleasant moments.
Thus 81% of customers worldwide say they have been "positively affected" by olfactory elements in a lobby or reception hall and have a precise memory of it. A fragrance remains in memory, subconsciously. It will then suffice to smell this bespoke perfume again, this unique olfactory identity, for the customer to remember his stay and to remember your hotel. Private trip, business trip? It is the emotion of the moment in you that remains engraved.
Do you want to attract and retain your customers in your establishment?
Eco.French.Lab supports hotel professionals in their olfactory marketing strategy in order to meet the new expectations of travellers. Contact one of our olfactory experts for a free, non-binding consultation on the opportunities brought by the creation of your olfactory identity.