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Olfactory Marketing: Follow your nose!

Read the article in French : /post/marketing-olfactif

In 2024, may your business become the bold flair that transforms the ordinary into extraordinary, captivating customers with an unforgettable olfactory touch.


Le  Marketing Olfactif , c'est voir du flair !

1. What is scent marketing? It's like having a dog's nose for business.

Scent marketing is not simply about spreading pleasant scents. It is a subtle art that uses smells to create an emotional connection with customers. Imagine your business had the unerring scent of a dog sniffing out an opportunity. Smells can trigger memories, boost mood, and create a positive association with your brand.


2. The benefits of using smells in marketing. Scents can be more effective than TV commercials in attracting customers' attention.

TV commercials can be entertaining, but smells have a unique power. They captivate attention in a way that visuals can't always match. Discover how scent marketing can be more impactful than TV spots to attract the attention of your target audience.


3. How to use scent marketing in your business? Just follow your nose!

Integrating scent marketing into your business may seem complex, but it's often just a matter of following your nose. Discover simple tips for incorporating captivating scents and unique scent experiences into your marketing strategy.


4. Is it possible to use scent marketing and digital marketing together? Of course

Combine the effectiveness of scent marketing with the reach of digital marketing. But be careful, make sure your website has an olfactory ambiance consistent with your brand image.


5. Case Studies: When Scent Marketing Boosts Sales at a Used Car Dealership

  • Context: In 2022, a used car dealership decided to explore the possibilities of scent marketing to enhance the customer experience and stimulate sales.

  • Challenge: The dealership was looking to stand out in a competitive market where competition was fierce. The goal was to go beyond the simple car sales transaction and create a memorable buying experience.

  • Scent Selection: After careful study, the dealership chose a specific scent that evoked the feeling of driving a new car. This fragrance aimed to arouse positive emotions and create a connection between the customer and the product.

  • Olfactory integration: Scent diffusers were discreetly installed in the concession, subtly diffusing the chosen scent. The goal was to create a welcoming and memorable ambiance from the moment guests walked through the door.


Results :

  • Improved customer experience: Customers expressed increased satisfaction with the scent ambience, considering it a positive addition to their shopping experience. Some even mentioned that the scent helped create an emotional connection with their future vehicle.

  • Increased Sales: The dealership saw an increase in sales after implementing scent marketing. Customers seemed more likely to stay at the dealership longer, which increased the chances of conversion.

  • Positive word of mouth: Satisfied customers shared their experience with others, generating positive word of mouth.


This case study demonstrates how a used car dealership skillfully used scent marketing to stand out, improve the customer experience and increase sales.


6. Tips for choosing the right scent for your business.

Choosing the right perfume is crucial. Learn to avoid olfactory pitfalls by opting for scents that positively reinforce your brand image.


7. How to create a good sensory experience for customers?

Creating an unforgettable sensory experience goes beyond scents. Discover how offering little olfactory touches, like diffusers, sprays or candles that smell divine, can build customer loyalty.


By following these tips, your business could well become a major player in the world of scent marketing, leaving a memorable imprint in the minds of your customers. So, follow your nose to success and fragrance!


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Anne-Marie Spencer

Read the article in French : /post/marketing-olfactif

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